Our Vision

Jify wants to power the workforce towards financial wellness

Increasingly younger generations and the employed workforce see income erosion due to high-cost credit and lack of savings discipline fuelled by consumerism and rising needs.

To put some numbers into perspective - over 70% of the Indian workforce live paycheck-to-paycheck, and, as a result, resort to emergency credit or payday loans, with high-interest charges north of 35%+.

What's worse is that less than 12% of millennials save and a majority face credit card overdraft charges. This pushes them into a debt trap, which is hard to get out of

We believe that some of these quagmires can be resolved by breaking the 30-day pay cycle and giving employees the choice to earn as they work i.e “Earned Salary Access”. At Jify, we also provide money management tools and tips to help take their first few steps toward their financial security

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Our Mission

Jify aims to become the personal finance product of choice for the workforce

Just like medical insurance is an employee benefit given by companies today, Jify will eventually become a product offered by companies for their employees' personal finance requirements. For employers Jify will evolve to become a tool to be used for  talent acquisition, employee engagement and financial wellness.
Our Milestone
Sustainability is a human-driven journey in which we overcome short term scarcity through a long-term and.
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What drives us?

jify is built for people. We truly believe in putting people first. Our ultimate aim is to build a product that is dependable and provides value for all stakeholders -- our customers, employees, partners and society at large.
Empowering people
At jify, we are driven to empower people - both internal and external. We believe empowerment leads to excellence. And we aim to create maximum value for our users, our team and our customers.
Innovate to solve problems
jify is an unorthodox product built to solve orthodox problems in the most traditional function - Sales - through constant innovation.

Meet our team

COO & Co-founder
Anusha Ramakrishnan
COO & Co-founder
A graduate from the Indian School of Business with 10+ yrs experience in Markets, specialising in Corporate Sales and Structuring. Previously with Citibank N.A where she helped provide advisory on FX derivatives and hedge strategies to some of the large local corporates and emerging unicorns in the country
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CEO & Co-founder
Anisha D Aibara
CEO & Co-founder
A graduate from London Business School with 10+ yrs experience across investment banking, growth investing and management consulting. Previously with Bain & Co., where she helped transform businesses across e-commerce, and advised on PE investments across B2B/B2C technology and healthcare.
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Aditya Mehta
CTO & Co-founder
A graduate from the George Mason University with 10+ yrs experience in software development and product at India’s leading start-ups. Previously at Lazypay and Phonepe, where he led teams to design & develop neo banking features.
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Proud to announce we are ISO 27001 certified

Our Investors

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Join our team

Want to be part of our team that is revolutionizing
employee financial wellness?
Reach out to us at hr@jify.co
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